Website Redesign Facilitates Growth for IONIQ Skincare
Designed in Germany and produced in Switzerland by the worldwide experts in surface technology, IONIQ Skincare has taken self-tanning from expensive, hit-or-miss results to luxurious, professional tans anyone can achieve. With advanced technology, IONIQ sets the gold standard in sunless, transformative tanning – no mess or appointment required.
Wagner Spray Tech Corp collaborated with Americaneagle.com to enhance its digital presence by transforming its main site, www.wagnerspraytech.com, into a multisite platform. This initiative aimed to support the launch of a new product line, IONIQ Skincare, in the U.S. market. The challenge was to integrate the custom theme and design used for the new Wagner Spray Tech website into a new, scalable site for IONIQ Skincare, facilitating direct-to-consumer ecommerce sales.
Americaneagle.com addressed these challenges by creating a new website that mirrored the successful elements of Wagner Spray Tech’s main site, including the custom theme. The new IONIQ Skincare site offers extensive admin controls for site styling, allowing adjustments to fonts, colors, and button styles, among other elements. Key functionalities incorporated into the new site include a Digital River Product Sync to the WordPress site, Mavenoid chatbots, and customizable “Buy Now” buttons directing users to third-party ecommerce sites.
The success of this project was measured by the IONIQ Skincare team’s ability to build out pages, posts, support pages, and products efficiently. A significant achievement was enabling the Wagner team to create new sites within its WordPress multisite framework while maintaining control over styling for each new site. This capability greatly reduces the time required to launch new sites, supporting rapid growth and scalability for Wagner’s expanding product lines.
The original article titled Ecommerce Website Design and Development for Skincare Brand | IONIQ Skincare | Americaneagle.com was first published at https://www.americaneagle.com/projects/detail/ioniq-skincare
