Website Redesign Empowers Growth for Express Flooring
Express Flooring is one of the largest providers of carpet, tile, laminate, hardwood, vinyl, and stone flooring in Arizona and Texas. As the preferred choice for flooring, Express Flooring offers discounted prices, world-class service, and free lifetime installation warranty.
Website agency Americaneagle.com partnered with Express Flooring for a website redesign. The manufacturer’s previous website was significantly outdated and difficult to maintain on the backend. As such, it sought a .NET digital experience platform (DXP) that would enable growth and scalability as it focused on expanding in the Southwest region.
Americaneagle.com redesigned and replatformed Express Flooring’s website to Kentico, empowering ease of use for internal team members. An API was leveraged to connect lead forms to Express Flooring’s existing customer relationship management (CRM) tool for better control of and insight into potential leads. As it focuses on increasing leads and conversions on the new website, Express Flooring is putting plans in place to begin leveraging Kentico’s robust personalization features and automated marketing solutions in the near future.
The original article titled Website Design and Development for Manufacturer and Distributor | Express Flooring is at https://www.americaneagle.com/projects/detail/express-flooring
